{"id":6675,"date":"2019-01-31T11:36:45","date_gmt":"2019-01-31T10:36:45","guid":{"rendered":"https:\/\/www.ethikos.es\/?p=6675"},"modified":"2019-02-01T11:24:13","modified_gmt":"2019-02-01T10:24:13","slug":"que-es-el-employer-branding","status":"publish","type":"post","link":"https:\/\/www.ethikos.es\/en\/que-es-el-employer-branding\/","title":{"rendered":"\u00bfQu\u00e9 es el employer branding?"},"content":{"rendered":"<p>El\u00a0<strong>Employer Branding es la marca de la empresa como empleador<\/strong>. Hoy en d\u00eda, no solo es importante cuidar la imagen que una empresa proyecta hacia sus clientes, tambi\u00e9n es relevante la imagen que proyecta hacia sus empleados y hacia sus candidatos. Esta imagen puede comunicarse a trav\u00e9s de canales tradicionales, pero en el contexto actual, los medios digitales cada vez ganan m\u00e1s fuerza.<\/p>\n<p>Hay que tener en cuenta que, al igual que una empresa investiga a sus posibles candidatos en la red,\u00a0<strong>los potenciales trabajadores tambi\u00e9n investigan la reputaci\u00f3n online de las empresas<\/strong>\u00a0en las que les gustar\u00eda desarrollarse profesionalmente. As\u00ed, para las organizaciones ser\u00e1 fundamental desarrollar una estrategia de Employer Branding, especialmente en el plano digital.<\/p>\n<p><!--more--><\/p>\n<p>Finalmente,\u00a0<strong>mantener una comunicaci\u00f3n y una buena estrategia de Employer Branding con los empleados actuales es tambi\u00e9n vital<\/strong>, ya que ellos van a ser la principal voz y altavoz de la organizaci\u00f3n.<\/p>\n<p>El <strong>employer branding<\/strong> consiste en hacer de tu empleado tu mejor embajador de marca, fidelizarlo y atraerlo de tal manera que sea \u00e9l quien decida por s\u00ed mismo recomendarte como empresa, que se encuentre c\u00f3modo con las facilidades y servicios que le aportas t\u00fa como empresa en su trabajo.<\/p>\n<p>Cuando un empleado est\u00e1 contento con su empresa se nota, y eso se expresa en un mejor ambiente de trabajo, en mayores recomendaciones de tu empresa al exterior y en un fiel embajador que atraer\u00e1 el talento inevitablemente.<\/p>\n<p>El <strong>employer branding<\/strong> se basa en cuidar de tus empleados, que se traduce en cuidar de tu empresa y de tu marca, y atraer ese talento que tanto demandan las empresas.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>El\u00a0Employer Branding es la marca de la empresa como empleador. Hoy en d\u00eda, no solo es importante cuidar la imagen que una empresa proyecta hacia sus clientes, tambi\u00e9n es relevante la imagen que proyecta hacia sus empleados y hacia sus candidatos. Esta imagen puede comunicarse a trav\u00e9s de canales tradicionales, pero en el contexto actual, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6676,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[151],"tags":[],"class_list":["post-6675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T\u00edtulo P\u00e1gina | Consultora de talento y selecci\u00f3n de personal | Ethikos &#8212; Ethikos<\/title>\n<meta name=\"description\" content=\"Art\u00edculos sobre selecci\u00f3n de personal, consultor\u00eda de talento, headhunting y liderazgo consciente. 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