{"id":6729,"date":"2019-02-06T11:47:50","date_gmt":"2019-02-06T10:47:50","guid":{"rendered":"https:\/\/www.ethikos.es\/?p=6729"},"modified":"2019-02-06T11:49:46","modified_gmt":"2019-02-06T10:49:46","slug":"que-es-employee-advocacy-2","status":"publish","type":"post","link":"https:\/\/www.ethikos.es\/en\/que-es-employee-advocacy-2\/","title":{"rendered":"\u00bfQu\u00e9 es employee advocacy?"},"content":{"rendered":"<p>\u00bfQu\u00e9 es Employee Advocacy?<\/p>\n<p>El<strong> employee advocacy<\/strong> es la promoci\u00f3n de la empresa por parte de sus trabajadores.<\/p>\n<p>Cuando tus colaboradores son los mejores embajadores de tu marca.<\/p>\n<p>Podemos definirlo como la creaci\u00f3n de comunidad de trabajadores por parte del equipo de marketing y Recursos Humanos, con un alto sentimiento de engagement, dispuestos a transmitir la cultura y los valores de la marca a su red de contactos mediante el social media.<\/p>\n<p><!--more--><\/p>\n<p><strong>Aspectos que se incrementan con Employee Advocacy<\/strong><\/p>\n<ul>\n<li>Mejora del engagement<\/li>\n<li>Mejora la atracci\u00f3n de talento<\/li>\n<li>Mayor sensaci\u00f3n de Felicidad<\/li>\n<li>Aumento de las ventas<\/li>\n<\/ul>\n<p>La opini\u00f3n de los empleados se ha consolidado como la voz m\u00e1s fiable y cre\u00edble para representar a la empresa, es decir, lo que diga un empleado sobre la empresa es m\u00e1s importante que lo que diga el propio CEO.<\/p>\n<p>Un empleado embajador de marca<em>\u00a0<\/em>es aquel que:<\/p>\n<ol>\n<li><strong>Genera exposici\u00f3n positiva y crea conciencia para una marca<\/strong>a trav\u00e9s de sus propios medios digitales. El employee advocacy realmente ama la marca y la siente.<\/li>\n<li><strong>Recomienda productos o servicios<\/strong>de una empresa a un amigo o familiar.<\/li>\n<li><strong>Representa los intereses de la empresa<\/strong>tanto interna como externamente.<\/li>\n<li><strong>Ayuda a construir la propiedad de los empleados<\/strong>de la empresa.<\/li>\n<li><strong>Es un experto en su producto o servicio<\/strong>. Tiene un discurso cre\u00edble y puede ser un portavoz confiable para su empresa.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>Un\u00a0<em>employee advocacy<\/em>\u00a0ayuda a dar a conocer la marca y potencia los valores que quiere transmitir<\/p>\n<p>Algunas de\u00a0las claves del comportamiento de los employee advocates son:<\/p>\n<ol>\n<li><strong>Su amor por la marca y la alineaci\u00f3n con sus valores son genuinos<\/strong>, fruto de un proceso de selecci\u00f3n y una motivaci\u00f3n adecuados. Por eso, no le importa generar exposici\u00f3n positiva y crear conciencia para la marca a trav\u00e9s de sus propias redes y contactos.<\/li>\n<li>Estos empleados no dudan en recomendar los productos y servicios de la empresa, porque\u00a0<strong>los conoce mejor que nadie y sabe que son la soluci\u00f3n ideal a determinadas necesidades.<\/strong><\/li>\n<li><strong>Representa los intereses de la empresa<\/strong>, tanto interna como externamente.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es Employee Advocacy? El employee advocacy es la promoci\u00f3n de la empresa por parte de sus trabajadores. Cuando tus colaboradores son los mejores embajadores de tu marca. Podemos definirlo como la creaci\u00f3n de comunidad de trabajadores por parte del equipo de marketing y Recursos Humanos, con un alto sentimiento de engagement, dispuestos a transmitir [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6730,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[151],"tags":[],"class_list":["post-6729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T\u00edtulo P\u00e1gina | Consultora de talento y selecci\u00f3n de personal | Ethikos &#8212; Ethikos<\/title>\n<meta name=\"description\" content=\"Art\u00edculos sobre selecci\u00f3n de personal, consultor\u00eda de talento, headhunting y liderazgo consciente. 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